Consulting
What kinds of engagements does Sébastien take on?
Three principal types. First, strategic diagnostics — a complete audit of a Maison's digital and narrative position, structured on eighteen dimensions covering digital transformation, agentic commerce readiness, narrative coherence, and brand sovereignty. Typical deliverable: a sixty-page report presented at Executive Committee. Second, transformation engagements — longer mandates (six to eighteen months) on redesigning the digital operating model of a Maison: organisation, processes, platforms, data instrumentation, store/digital alignment. Third, Executive Committee advisory — higher-level missions, intervening on major strategic choices (new market entry, repositioning, structural technology decisions). Lighter cadence, deeper strategic presence.
How do consulting and AUGMA fit together?
Consulting is Sébastien's human intervention — diagnostics, transformation work, executive advisory. AUGMA is the software infrastructure that continuously instruments how AI engines read a Maison. The two are complementary: consulting sets the strategy, AUGMA measures its execution across the AI ecosystems. A Maison can subscribe to AUGMA alone, engage Sébastien on consulting alone, or combine both.
Does Sébastien work outside France?
Yes. Sébastien operates in French and English, in Paris, London, Milan, New York, and occasionally Asia. International engagements are structured case by case. The firm's headquarters is in Paris (47 rue Vivienne, 75002).
Does Sébastien sign NDAs?
Yes, by default. Every consulting engagement starts with a standard NDA. AUGMA Transform engagements include dedicated confidentiality clauses and EU-sovereign data hosting with no routing through public AI models.
What is Sébastien's availability?
Sébastien takes on a limited number of simultaneous engagements to preserve the quality of his personal involvement. New engagements typically follow a quarterly pipeline. For Maisons looking to engage in the next 90 days, early contact is recommended.
AUGMA
How does AUGMA compare to Profound or Peec AI?
Profound is the dominant US player ($155M raised), with a robust generic platform calibrated for mainstream tech and retail brands. It doesn't read luxury specifically — its vocabulary, prompts, and indicators aren't adapted to the codes of Maisons. Peec AI is a more accessible European player, without sector specialisation. AUGMA makes a different choice: sectoral depth. Calibrated prompt by prompt across eight luxury verticals, built with the vocabulary of Maisons (manufacture, atelier, savoir-faire, exclusivité), structured for luxury Executive Committees rather than retail CMOs. This specialisation is defendable because it rests on sixteen years of operational experience inside the Maisons — it can't be quickly reproduced by a horizontal player.
How long until you see results with AUGMA?
First signals appear from week one — current position, principal hallucinations, dominant authority sources. The full benefit kicks in at six to twelve weeks, the time it takes for corrective actions (content updates, hallucination fixes, editorial adjustments) to begin propagating through the AI models. The durable benefit builds over six to twelve months — the time required for AI models to durably integrate the corrections and for the Maison to progressively reclaim sovereignty over its narrative.
Which size of Maison is AUGMA relevant for?
AUGMA is relevant for any Maison whose AI perception has strategic value. In practice, the relevance threshold sits around Maisons doing €30-50M annual revenue, with a structured digital team and an active Executive Committee. Below that, the investment may be disproportionate. Above €200M, AUGMA becomes near-mandatory — a Maison of that size that doesn't measure its AI read exposes itself to invisible but cumulative narrative drift.
Working together
How does a first contact work?
Three entry points. For Maisons that want to experiment with AUGMA autonomously: 7-day Diagnose trial on app.augma-ai.com, no commitment. For Maisons that want a direct conversation: start via the contact form or by email to sebastien@theaugmentedmaison.com. Sébastien responds personally within 48h to qualify the need and propose a 30-minute first exchange. For Executive Committees looking for a deep strategic dialogue: direct scheduling with Sébastien, typically in Paris, occasionally by video for first exchanges.