Luxury AI Advisory & Intelligence
AI Visibility → AI Desirability → Agentic Commerce
We help Luxury Maisons understand and shape how AI discovers, describes, recommends and increasingly acts on their brands.
When Heritage meets Agentic Intelligence
AI is becoming a new interface between Luxury Maisons and their clients.
Clients now bring generative AI the questions they once reserved for search engines, sales advisors or trusted friends. AI is moving from answering to recommending, then to acting. A Maison must therefore manage, beyond its digital presence, how the machine reads it, rates its desirability and acts for its clients.
Three questions now define the new luxury client journey.
Our framework
From being found, to being chosen, to being ready for action.
- AI Visibility
Can AI find you?
We assess how visible and accurately represented a Maison is across generative AI and AI-powered search, including factual accuracy, source authority, competitive presence, narrative consistency and exposure to substitution.
- Share of AI
- Source authority
- Factual accuracy
- Competitive presence
- Narrative consistency
- AI Desirability
Will AI choose you?
Once a Maison is found, we analyse whether AI understands and communicates the attributes that create luxury desirability: heritage, savoir-faire, exclusivity, cultural relevance and narrative authority.
- Heritage
- Savoir-faire
- Exclusivity
- Cultural relevance
- Narrative authority
- Agentic Commerce
Are you ready when AI acts?
AI now compares, selects and acts on behalf of clients. We help Maisons define the data, content, governance and unified commerce foundations this new interface requires.
- Agent readiness
- Data and content
- Brand governance
- Unified commerce
- Client experience
Experience the proposition
Ask the advisor who represents our point of view.
The interface is part of the thesis: AI will increasingly stand between brands and their audiences. Ask about our approach, research, capabilities or perspective on Luxury and AI.
Strategy, informed by continuous intelligence.
The Augmented Maison
Strategic advisory for leadership teams navigating the new relationship between Luxury, AI and commerce.
- Executive diagnostics
- Strategic roadmaps
- Governance and operating models
- Ongoing senior advisory
AUGMA
The intelligence layer measuring how generative AI represents, compares and recommends Luxury brands.
- Measure
- Monitor
- Benchmark
- Detect narrative risk
- Surface opportunity
The Augmented Maison advises. AUGMA measures and monitors.
Intelligence
A point of view built on evidence.
Our research examines how generative AI interprets Luxury. It measures whether a Maison appears, then how the machine translates its heritage, desirability and authority into a recommendation.
- AI Desirability IndexLeather Goods editionTen leather goods Maisons, from Hermès to Polène, and the knowledge-to-visibility gap that defines the category.Read
- EssayThe AXO, Six Months OnThe title can be argued later. In the meantime, a client can walk into a boutique with an AI recommendation nobody at the Maison wrote, and nobody on the Comex is currently responsible for answering it.Read
- EssayGoogle AI Overviews fonctionne désormais en FranceNous avons reposé les mêmes 240 questions, avec le même protocole, sans rien modifier à l'étude publiée. Voici ce que les 202 aperçus montrent.Read
- ReportL'édition Maroquinerie de l'AI Desirability Index est en ligne.Cinq modèles, dix Maisons de maroquinerie, 2 400 réponses. L'IA connaît toutes les Maisons mais n'en recommande spontanément que quelques-unes. Et la spécificité française des AI Overviews a désormais une date butoir.Read
Founder perspective
A practice built from inside the Maisons.
Sébastien Pagès founded The Augmented Maison. A Luxury Digital & AI executive, he combines strategic advisory with more than twenty years in digital, sixteen of them inside Diptyque, Christie's, Christian Dior Couture and Vilebrequin.
At Diptyque, as an Executive Committee member, he led the global digital and e-commerce transformation: e-commerce revenue grew eightfold and the unified commerce model was designed as an extension of the boutique experience. At Christie's, he doubled online sales to 75 million dollars.
Meet Sébastien PagèsHow is AI interpreting your Maison?
Start with the question that will shape what comes next: is your Maison visible, desirable and ready for AI agents?