AI Strategy for Luxury

Bridging Heritage
and Intelligence

Luxury is not a transaction; it is an emotion. The true challenge for a Maison is not to adopt every innovation, but to master the Quiet Revolution.

By Sébastien Pagès — ex-Executive Director Digital, Diptyque Paris
Explore Our Services
Scroll
AI is already talking about your Maison. The question is not whether it mentions you — it is whether it tells the truth.
Four Engagements, One Conviction

What We Do

Each engagement can be entered independently. From a half-day workshop to a full transformation mandate.

Discover
GEO Readiness
Workshop

A half-day executive session. See what AI models say about your Maison — live — and leave with 10 prioritized actions. The fastest way to understand your AI visibility risk.

Half-day · On-site or remote
Learn more →
Monitor
AI Brand
Monitor

Real-time tracking of how ChatGPT, Claude, Gemini, and Perplexity represent your Maison. With a built-in AI Brand Analyst that detects anomalies and recommends GEO actions proactively.

Weekly · 480 API calls / cycle
Explore →
Transform
Strategic
Consulting

Mission-based engagements: GEO implementation, agentic commerce blueprint, digital transformation roadmap. Each mission is scoped to your Maison's specific context and ambitions.

Scoped to your Maison · Bespoke
Start a conversation →
Strategic Intelligence

From Being Found
to Being Chosen

Two forces are converging to rewrite luxury brand discovery. Generative Engine Optimization transforms how AI recommends your Maison, while Agentic Commerce redefines who — or what — makes the purchase decision.

Together, they represent the most significant shift since e-commerce itself.

GEO — Generative Engine Optimization
AI answers are probabilistic, not deterministic. The goal: persistent, accurate presence across all AI responses — not a fixed rank that can vanish overnight.
Agentic Commerce
VIC clients already delegate purchasing research to AI agents. The Maisons that will win are those whose truth profile the machine cannot assemble a credible answer without.
Hallucination Defense
Wrong ownership, wrong materials, fabricated partnerships — AI models confabulate with confidence. Structured data, co-citations, and real-time monitoring are now brand protection.
Flagship Service

Strategic Diagnosis
for Luxury Maisons

A 60+ page AI-powered strategic report that reveals the gap between your current execution and your readiness for AI-mediated commerce — built for Comex-level conversations.

01
UX & Performance
10 UX dimensions · Core Web Vitals · Digital Ecosystem
02
AI & Future-Proof
8 dimensions · Agentic readiness · CDP maturity
03
Strategy & ROI
Competitive benchmarking · Financial impact matrix
04
Roadmap & Delivery
3-phase roadmap · 60-min executive debrief
Discover the Methodology Delivered in 5–7 days · 60-min executive debrief
Always-On Intelligence

AI Brand Monitor

Real-time monitoring of how ChatGPT, Claude, Gemini, and Perplexity perceive, cite, and represent your brand. Detect hallucinations before they damage trust. Get proactive GEO recommendations every Tuesday morning.

ChatGPT
Claude
Gemini
Perplexity
Explore AI Monitor →
AI Brand Monitor — Live Dashboard
62%
Share of AI
3.2%
Hallucination
87%
Consistency
◆ Proactive Alert — Tuesday 08:12
Share of AI gained +6pts on Perplexity after your Maya 70 campaign. Publish structured data now to sustain this advantage.
The Founder

16 Years Inside
Luxury Maisons

The Augmented Maison was built by someone who has sat at the Comex table, managed €75M in online sales, and scaled e-commerce 8× — not by an agency that discovered luxury last year.

Sébastien Pagès
Founder & Président, The Augmented Maison
Ex-Executive Director Digital & E-Commerce, Diptyque Paris (Comex)
Ex-Christie's, Vilebrequin, Dior Couture
2019–25
Diptyque Paris — Executive Director Digital & E-Commerce
Comex member. E-commerce growth ×8. Full digital transformation across 60+ markets.
2015–18
Christie's — Head of Digital Commerce
Doubled online sales to $75M. Led digital strategy for the world's leading auction house.
2012–15
Vilebrequin — E-Commerce Director
Built the digital commerce infrastructure from the ground up across all markets.
2008–12
Dior Couture — Digital
Early digital roles at one of the world's most iconic luxury Maisons.

Your Maison Deserves
a Sovereign AI Presence

The brands that will thrive are not those with the loudest signal — but those whose signal the machine cannot ignore.