Luxury AI Advisory

Strategy for the new interface between Luxury Maisons and their clients.

We help leadership teams understand how AI is changing discovery, desirability and commerce, then define the operating model required to act.

Discuss your context

Three questions every Luxury Maison now needs to answer.

  1. Can AI find us?

    AI Visibility

    Understand presence, accuracy, source authority, competitive exposure and narrative consistency across generative AI and AI-powered search.

  2. Does AI understand why we are desirable?

    AI Desirability

    Assess whether heritage, savoir-faire, exclusivity, cultural relevance and narrative authority are translated into recommendation.

  3. Are we ready when AI starts acting?

    Agentic Commerce

    Define the content, data, governance, client experience and unified commerce foundations needed for action carried out by AI.

Explore the framework

Engagements

Three formats of engagement.

01
Diagnostic · 3 weeks

The AI Narrative Audit

A focused reading of how AI describes, recommends or distorts the Maison.

What we measure
  • Six-dimension benchmarkVisibility, desirability, factual accuracy, discovery, gifting, recommendation, across 5 AI models.
  • Google AI Overviews coverageYour presence across the query universe of your category.
Competitive frame
  • Competitive comparisonYour Maison against 3 competitors selected together.
Source and truth audit
  • RAG Grounding AuditYour brand truths against model contamination and approximation.
  • Source Authority MappingWhich sources feed what AI says about you, and the share you control.
  • Crawl risk exposureWhat blocking or opening to AI crawlers changes for your narrative.
Executive deliverables
  • A 30–40 page report, built to circulate at Executive Committee level
  • A 90-minute restitution, remote or on site
What happens next
  • A prioritised 90-day remediation roadmap
  • 30 days of read access to AUGMA, the monitoring infrastructure behind the audit
  • Timeline: 3 weeks from kick-off
Request a private briefing
02
Flagship engagement · 6 to 8 weeks

18-Dimension Strategic Diagnostic

A full assessment of the digital and AI operating model across commerce, data, organisation, clienteling, brand sovereignty and agentic readiness. Designed to prepare the transformation that follows.

Explore the diagnostic
03
Ongoing advisory

Senior support for leadership teams steering digital, AI and unified-commerce transformation over time.

Areas
  • Digital transformation
  • Agentic readiness
  • Unified commerce
  • Clienteling
  • Operating model
  • Governance
  • Brand sovereignty
Discuss an advisory mandate

Every engagement can be informed by continuous intelligence.

A diagnostic creates a point-in-time reading. AUGMA measures how the Maison's AI presence and narrative evolve over time.

Discover AUGMA